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This project examines the role of Aticco Venture in fostering entrepreneurship and supporting early-stage startups within the innovation ecosystem of Barcelona. Through an on-site visit and direct engagement with the organization, our group gained insight into how Aticco facilitates startup development through coworking spaces, mentorship opportunities, and access to a collaborative entrepreneurial network. The purpose of this study is to showcase how Aticco Ventures supports entrepreneurs in practice and to understand how structured innovation ecosystems contribute to startup growth and success.
A key component of our experience included meeting an entrepreneur working within the Aticco ecosystem, who shared firsthand insights into his startup journey. He discussed how Aticco has supported his business through community connections, resource availability, and an environment designed to encourage innovation and growth. This interaction provided a valuable perspective on how startup incubators translate theoretical business concepts into real-world outcomes.
As School of Management students, this experience was particularly meaningful, as it highlighted the importance of accessible entrepreneurial ecosystems in shaping future business leaders. The visit demonstrated how innovation hubs like Aticco not only support individual startups but also contribute to broader economic development by cultivating creativity, collaboration, and sustainable business growth. Ultimately, this project explores how structured entrepreneurial environments can transform early-stage ideas into scalable ventures in today’s global economy.

In today’s global sports industry, branding is a crucial factor in fan engagement, revenue generation, and long-term identity. This project examines how FC Barcelona has developed one of the most influential sports brands, paired with the teaching of the Johan Cruyff Institute. The purpose of this presentation is to analyze the strategic branding initiatives that have allowed FC Barcelona to be a leader in both sports performance and global marketing.
The project examines key branding strategies, including the club’s game-changing partnership with Spotify, the use of players in global advertising campaigns, and the integration of club values such as “Més que un club” into all marketing initiatives. Additionally, insights from the Cruyff Institute emphasize how leadership, innovation, and sports education contribute to sustaining a strong brand identity.
Through analysis of these strategies, the project finds that FC Barcelona’s success is driven by its ability to combine commercial partnerships with authentic storytelling and athlete-driven influence. In conclusion, the club’s branding approach demonstrates how sports organizations can balance tradition and innovation to maintain global relevance and foster fan connection.

In today’s global sports industry, branding is a crucial factor in fan engagement, revenue generation, and long-term identity. This project examines how FC Barcelona has developed one of the most influential sports brands, paired with the teaching of the Johan Cruyff Institute. The purpose of this presentation is to analyze the strategic branding initiatives that have allowed FC Barcelona to be a leader in both sports performance and global marketing.
The project examines key branding strategies, including the club’s game-changing partnership with Spotify, the use of players in global advertising campaigns, and the integration of club values such as “Més que un club” into all marketing initiatives. Additionally, insights from the Cruyff Institute emphasize how leadership, innovation, and sports education contribute to sustaining a strong brand identity.
Through analysis of these strategies, the project finds that FC Barcelona’s success is driven by its ability to combine commercial partnerships with authentic storytelling and athlete-driven influence. In conclusion, the club’s branding approach demonstrates how sports organizations can balance tradition and innovation to maintain global relevance and foster fan connection.

This project, Advancing Women’ s Soccer through Female-Centered Coaching, explores how leadership approaches tailored to female athletes can strengthen team culture, performance, and long-term success. It has been common practice for coaching models to mirror those used in men’s sports, overlooking key differences in motivation, communication, and team dynamics. Through Female-Centered Coaching, this model centers on relationship-building, athlete voice, and holistic development. The project aims to improve the effectiveness and build long-term success of the Ä¢¹½´«Ã½ women’s soccer program.
The primary goal of this project is to evaluate how adopting female-centered coaching strategies can improve the program's effectiveness and sustainability. It intends to foster stronger interpersonal connections, strengthen athlete communication, and build a positive team culture that supports both athletic and personal advancement. Ultimately, this project seeks to provide a model for coaching female athletes that improves performance and overall program success.
This study will use a combination of qualitative research methods, including one-on-one interviews, recordkeeping, qualitative observation, and scholarly research. Weekly practices and youth camps are designed using female-centered principles that emphasize communication and personal development. One-on-one meetings provide opportunities for individualized support and open dialogue. Research on gender dynamics in sports, combined with insights from one of the most successful female coaches, Emma Hayes, as discussed in her book, informs the framework. Data will be collected through player surveys, observations, and interviews with coaches. Ongoing evaluation will be conducted using collected research data to assess improvements in confidence, team culture, and overall program effectiveness.

This project explores the transformation of Girona from a traditional Catalan city into a globally recognized cycling hub, highlighting the role of innovation, entrepreneurship, and shifting economic dynamics. Incorporating each team member’s emphasis and perspective. Kimberly’s approach from a Marketing/Creative outlook examines how the rise of cycling culture attracted startups and cycling-related businesses. The study also analyzes how these changes have influenced local residents, including both opportunities and challenges created by a more tourism-driven economy. Felix’s approach from an Accounting perspective, the transformation of Girona illustrates how the growth of cycling-related businesses strengthens revenue streams for local companies, changes cost structures for small enterprises, and influences financial planning across the city, showing how innovation and tourism-driven demand reshape long-term economic sustainability. Additionally, it considers the impact on small, locally owned businesses and how they have adapted. Kyrea’s financial approach investigates how Girona’s global branding has driven significant property value appreciation and transformed local infrastructure into prime investment assets. This approach analyzes how international demand from professional athletes and entrepreneurs has reshaped the residential and commercial markets while securing the city’s long-term capital growth. Overall, the project demonstrates the integration of cycling, innovation, and members' perspectives of Girona’s identity.