Ä¢¹½´«Ã½

Forward Together

View previous stories

Ä¢¹½´«Ã½ American Marketing Association welcomes The Cheesecake Factory

On January 29, Tracy Nickl (Marketing) and the Ä¢¹½´«Ã½ student chapter of the American Marketing Association welcomed guests from international restaurant chain The Cheesecake Factory. Chief Marketing Officer Donald Evans and his entire social media team presented a comprehensive overview on the restaurant chain's marketing strategy and posed a competitive challenge to the students: Based on a client brief, student teams had to develop a pitch for a social media strategy. Judged by our guests, a winning team was selected whose concept The Cheesecake Factory will actually produce and launch. We'll have to keep it a secret for now, but will update you on the launch!

More